Prior to launching his career as a director in 1992, Boris enjoyed a very successful period as an advertising agency creative director.
In the early 80is, after stints in London and South Africa, Boris moved to the USA. Over a twelve-year period, he became a creative director at DMB&B, St. Louis, creative director at Saatchi New York and, finally, National Creative Director for all five offices for BBDO, Canada.
Since becoming a director, Boris has made hundreds of commercials for dozens of major advertisers worldwide.
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